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Toshiba stops the release of laptops

Toshiba прекращает выпускать ноутбуки

The company was unable to keep up with competitors.

Toshiba has officially announced the end of his 35-year career as manufacturer of laptop PC. During this time the company has established itself as the Creator of “the world’s first notebook for the mass market” and the popular series laptops Satellite.

Friday, August 7, 2020, the vendor announced the complete absorption of the corresponding Department of another company and the termination of the release devices under their own brand.

The Absorption Of Toshiba

In June 2018 80,1% of the shares of Toshiba Client Solution has passed into the possession of Sharp – starting from January 2019 corporate laptops were sold under the brand name Dynabook. Finally, on 30 June 2020 over the procedure for absorption by group Sharp Toshiba and Dynabook became a full-fledged “daughter” of the Japanese manufacturer.

According to a press release Toshiba, all new models of notebooks, developed by engineers of the vendor, will continue to market under the brand name Dynabook, and the company is completing the activities in this segment.

The reasons for the cessation of production of laptops not reported – according to experts, the Toshiba could not compete, yielding the palm to the Lenovo, HP and Dell.

What’s next

In the future, Toshiba intends to focus on the most successful directions. This confirms the fact that the company intends to sell shares of his unit engaged in the production of flash memory NAND. It is worth noting that Toshiba invented NAND flash memory.

The reason for the sale shares is the same – a loss-making business. It is also worth noting that 70% of the Corporation owned by foreign investors, and obviously it affects the business.

Beginning of the end for Toshiba

A harbinger of a major restructuring of the computer business Toshiba was the dismissal in 2015, 1,300 employees and closing several regional offices around the world. In addition, he was fired Atsutoshi Nishida, head of global PC division of Toshiba, who held the position since 1995. He was dismissed from office, among other things, in connection with major financial scandal that broke out in 2015, which also included several top managers of the company. Then Toshiba for several years pointed out the inflated income to attract investors, and ultimately the total amount of non-existent profits amounted to almost $ 2 billion.

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