Sculpt your profile with the latest in non-invasive techniques
If you are one of the many who hate anything other than straight-on photographs of yourself, this column is dedicated to you.
Let’s bring out the big guns first: Eden Skin Clinic Strawberry Lift (£1,500 for a course of four or £500 for a single session; edenskinclinic.co.uk) is a non-invasive treatment that promises to target fat cells in the neck, causing them to release water, glycerol and free fatty acids.
A course of four treatments works on the double chin, firstly with 12 minutes of laser therapy followed by a gentle ultrasound treatment that tightens and defines the shape of the jawline.
My guinea pig promises me it was painless and super-quick – she was able to have each of the bi-weekly treatments in her lunch hour.
The results were immediate and permanent but while she was reasonably pleased, it would probably be most effective on double chin fat rather than anyone looking to strengthen a weak side profile.
If you prefer to DIY, Philips VisaPure Advanced (£199.99, philips.co.uk) is a facial cleansing brush that comes with a massaging head to increase blood circulation and has a three-minute programme of Japanese facial massage that achieves what even the most nimble fingers couldn’t – 750 gentle taps per minute to boost circulation and tone muscles for a revitalised look.
Slightly more space age is the Iluminage Youth Activator (£240; lookfantastic.com).
It uses radio frequency and red and infrared LED lights to increase the formation of collagen and tone the skin, and the results are promising if you stick with it for six weeks.
At the other end of the scale is the Facial in a Box by Antonia Burrell (£25; antoniaburrell.com), a cupping massager that – if you watch the online tutorials carefully – will help you learn lymphatic drainage techniques that will keep jaws sculpted and cheeks lifted.
“Elastic fibre sling mask” doesn’t sound sexy, but when it comes to sculpting the jawline the Sarah Chapman Skinesis Sculpting Chin and Jaw Lift (£43; victoriahealth.com) promises a more defined chin in one application thanks to skin-firming algae and plant collagen.
Good if you need a pep-up before a night on the tiles. If you’re looking for a product to add to your facial yoga routine, try Decléor Prolagène Lift Flash Mask (£49; decleor.co.uk), a twice weekly treatment that helps to lift, plump and smooth.
It comes with instructions for a one-minute massage which are just as important using the rejuvenating unguent.
Rye extract offers deep lifting while iris absolute has an anti-glycation effect so helps to limit further cell damage.
Elemis does an impressive in-salon facial treatment for saggy bits, but if you want to solve the problem at home, its Pro-Definition Facial Oil (£65; elemis.com) uses raspberry plant stem cells to hydrate and Himalayan gentian to regenerate texture and create contour definition and lift around the jawline, nose and brow.
You shouldn’t expect miracles, but you will see some firming. Ignore the annoying semicolon in Boots L;ft Tighten Up Face & Neck Duo (£12.99; boots.com) and you might quite like this combination of gel and cream, which work together to leave skin feeling tightened and smoothed thanks to firming lipoamino acid and alfalfa extract along with hydrating algae and polyglucuronic acid extract.
It’s more prevention than cure but if you don’t have much to spend, it’s worth a go. It may have yet another jaw-dropping name but NIOD Neck Elasticity Catalyst (£50; niod.com) is well worth a second glance.
It’s designed to target the elasticity protein, elastin, and elastic fibres to tighten lax skin and increase its density. Between you and me, this is the one I’d be splashing my cash on if I could only choose one of these goodies for a more chiselled look.
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