How to dress 30s fashion in SS18 trends from River Island, Asos and JD Williams
It is time to head back to the 30s in neutral tones and soft tailoring
The latest in tailoring is no longer just for the office. Think The Durrell’s with a modern twist and you are halfway there.
Lay the foundations of your wardrobe with 30s inspired tailored pieces, keep it simple and they will do the work for you.
Take inspiration from 30s style icon Katherine Hepburn, with high waist wide leg trousers and cap sleeve shirts.
Neutral khaki, taupe and navy will go with everything and experiment with pastel shades and stripes for a modern take on this timeless style.
Look to Katherine Hepburn for 30s inspiration
Model wears: White shirt, £199, Luisa Cerano; Buntal-straw turban, £POA, Jane Taylor London; Khaki wide leg trousers, £45, River Island; Neutral woven courts, £195, L.K. Bennett
A simple white, long-sleeved shirt is always a fail-safe option and gives softness to a utilitarian look. Choose a style with a whimsical shoulder frill like this from from Luisa Cerano for a fresh take on a classic style.
A wide leg trouser, like these from River Island will balance the look with the cinched in belted waist. Wear with an embellished heel to add a feminine touch.
For ultimate glamour add a stylish headpiece, like the dramatic straw turban by Jane Taylor London. A milliner to the royals, she has created many hats for Kate Middleton and is a firm contender for the upcoming royal wedding in May.
Invest in a wrap dress, ideally a Savannah Miller for Debenhams style
Model wears: Pink stripe wrap dress, £38, Nine by Savannah Miller for Debenhams; Vintage tan belt, Stylist own; Gold hoops, £5, Accessorize; Cardington leather rose bag, £250, Tusting, tusting.co.uk
The stripe button-down day dress is a must have item this summer and this style from Savannah Miller for Debenhams will not fail to disappoint.
A vertical stripe is a great way to elongate your figure along with the flattering handkerchief hemline, for a soft floaty effect. Add a vintage style skinny leather belt to draw yourself in and accentuate your figure.
Keep the rest of your accessories classic. The leather bag by Tusting is perfect for spring with a stylish mix of blush suede and polished aubergine leather
Nothing says utilitarian more than a khaki jumpsuit from Asos
Model wears: Khaki denim jumpsuit £45, Asos; light blue blouse, £109.95, Scotch & Soda; Jewel drop earrings, £57, Ottoman Hands
A collarless blouse like this from Scotch A Soda is great for layering. The bell sleeve shape with cute bow detailing adds a playful contrast to a boyish, denim jumpsuit.
Add a dainty jewel drop earring for added detail.
A pinafore style jumpsuit is a great alternative to dungarees and this one from Asos is cut to nip you in at the waist for an elegant silhouette.
Work for your stripes in Scotch & Soda
Model wears: White ruffle sleeve shirtdress, £476, Mariana Jungmann; Stripe blazer, £199.95, Scotch & Soda; Stripe trousers, £129.95, Scotch & Soda; Stripe shirt (worn underneath), £229, Luisa Cerano
The linen double-breasted jacket is a current style favourite and we love this nautical striped version from Scotch & Soda.
Layering is key to break up the stripes. This gorgeous white cotton over-sized ruffle sleeve shirtdress from Mariana Jungmann is a total winner for summer style.
Wear with a contrasting stripe for impact or with indigo denim for a preppy style.
A Dune London basket bag is the perfect accessory this season
Model wears: Blue cap sleeve shirt, £25, Asos; Navy wide leg trousers, £364, Mariana Jungmann; Gold basket bag, £70, Dune London; Espadrille flatforms, £80, Dune London; Triangle drop earrings, £8, Concept by JDW
A modern take on the classic capped sleeve, this statement sleeve detail in classic navy and white is the perfect addition to your wardrobe this spring.
Team with high-waisted silky wide leg trousers for an androgynous easy-to-wear look.
Raffia accessories are a huge spring trend. Dune London have an array of styles to get you summer ready.
Ditch the heels for laid back cool in blush pink and greys
Model wears: Pink sleeveless jacket, £109, Concept at JDW; Pink wide leg trousers, £75, Concept at JDW; Cream knit jumper, £279, Luisa Cerano; Grey sling-back loafers, £32, Next; Grey drop earrings, £9, Concept by JDW
Channel your own glamour of the 30s in a pair of Concept by JDW trousers. Pair with a soft knit blush Luisa Cerano jumper with understated ruffle and tie sleeve detail.
Pastel pink sleeveless jacket rates high on trend stakes for SS18, and the beaded belt lends a subtle nod to 30s art deco style.
Ditch the heels for a laid back grey loafer from Next and statement grey drop earrings will add the final touch of understated beauty.
Sculptured jewellery by Pilgrim adds to the Art Deco 30s feel
Model wears: Tunic, £32, Twisted Sister at Asos; chinos, £24.99, Bershka; Ring, £49.95, Pilgrim Jewellery
Choosing a darker shade for spring will look elegant and luxe. A silky tunic from Twisted Sister is perfect for layering over trousers. Keep the palette muted and soft; beige will be a great base colour for spring dressing. Add a strong berry stain to your lips and gold jewellery for a classic look.
Photographer: Victoria Adamson
Stylist: Kate Barbour
Hair and make-up: Caroline Piasecki using Nars Cosmetics and Odylique.co.uk
Model: Emily Butcher at Next
Shot on location in Salcombe, Devon – with special thanks to Sue Illingworth
Accessorize – uk.accessorize.com
Asos – Asos.com
Debenhams – debenhams.com
Dune London – dunelondon.com
Jane Taylor London – janetaylorlondon.com
JD Williams – jdwilliams.co.uk
LK Bennett – lkbennett.com
Luisa Cerano – luisacerano.com
Mariana Jungmann – marianajungmann.com
Next – next.co.uk
Ottoman Hands – ottomanhands.com
Pilgrim Jewellery – pilgrimjewellery.net/gb
River Island – riverisland.com
Scotch & Soda – scotch-soda.com
Tusting – tusting.co.uk
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