Children In Need 2018: Jamie Cullum sings charity single Love Is In The Picture (LISTEN)
Love Is In The Picture is the charity’s fundraiser track; out now via Universal and Island Records.
All profits from the single will go to the charity, with a minimum of 40p being donated from each single sale.
Cullum is scheduled to perform it on tonight’s live telethon broadcast, some time after 9:50pm on BBC One.
It comes after Katie Melua provided last year’s Children In Need track – a cover of Fields of Gold – which peaked at No29 in the UK charts.
The official Children In Need single is a long-standing tradition in the charity’s history, and to date seven of them have hit No1.
They are Lou Reed and Various Artists’ Perfect Day in 1997, S Club 7’s Never Had A Dream Come True in 2000 and Have You Ever in 2001, Girls Aloud’s I’ll Stand By You in 2004, Peter Kay’s Animated All-Star Band’s medley in 2009, JLS’s Love You More in 2010 and Gareth Malone’s All Star Choir with Wake Me Up in 2014.
A number of prolific acts have taken on the challenge over the years, including a number of EastEnders stars.
Patsy Palmer and Sid Owen tried it in 1995 with You Better Believe It (No60), Martine McCutcheon released Love Me in 1999 (No6) and Shane Richie released I’m Your Man in 2003 (No2).
However the chart performances have dwindled in recent years.
Since Jess Glynne’s Take Me Home peaked at No6 in 2015, Craig David’s All We Needed in 2016 became the first Children In Need track in 20 years to miss the Top 40, when it peaked at No42.
Cullum tweeted: “It’s a huge thrill to have written this year’s BBC Children in Need single.
“Profits from sales and streaming go to this immense charity.”
Cullum’s career has spanned seven studio albums, starting with his self-released Heard It All Before in 1999.
He found mainstream success in the early 2000s with albums like Twentysomething, which went triple Platinum in the UK.
His last album was 2014’s Interlude, which peaked at No19 on our shores.
Love Is In The Picture by Jamie Cullum is out now.
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